Master in Digital Marketing and Social Media
Objectives
- Understand the new Internet market, as well as analyze and monitor each action and measure the real impact of each campaign or marketing plan.
- Identify the best uses and practices in social networks and Web 2.0.
- Develop the uses of digital marketing and social networks to convey a positive business image, digital reputation.
- Integrate search engines, mailing, mobile marketing and video marketing in the company's strategy as a dynamic axis of innovation.
Benefits and Advantages
- The only official Master's program in Digital Marketing and Social Networks in Panama and the region
- The highest academic level in Panama and the region.
- Taught entirely in Spanish and 100% online, for professionals and executives with a practical and applied approach.
- Expert professors with high academic credentials and extensive professional experience, leading digital projects in Europe, America and around the world.
Generalities
Duration: 1 year and 2 months
Start Date: March, October.
Financing system: It adheres to the payment guidelines of the UISIL Financial Management, payments are made quarterly, cancels 30% of tuition and enrollment the first month and 70% of the remaining tuition is divided into the following months.
Modality: Virtual synchronous.
Entry requirements
- Application for admission.
- Resume in Spanish or English.
- Copy of the University Degree.
- Two letters of recommendation.
- Copy of ID or passport.
- Certification of Academic Credits.
- Photographs.
- Interview with academic direction (face-to-face or by video conference).
Graduation requirements
- Approve with a grade equal to or greater than 8.1 all courses.
- Comply with all the activities of the Digital Marketing Plan Workshop.
- Do not owe any amount to the university.
Study Plan
| Código | Nombre del curso | Créditos |
| MMDRS01 | Fundamentals of Digital Marketing and Web 2.0. | 3 |
| MMDRS02 | Corporate Web Development. | 3 |
| MMDRS03 | Ecommerce. | 3 |
| MMDRS04 | Web Optimization: Search Engine Optimization (SEO). | 3 |
| MMDRS05 | Planning, strategies and tools in social media. | 3 |
| MMDRS06 | Social Media 1. | 3 |
| MMDRS07 | Social Media 2. | 3 |
| MMDRS08 | Other virtual media 2.0: video marketing, gamification, QR, Augmented Reality and Mobile Marketing. | 3 |
| MMDRS09 | Online Advertising in Biuscadores (SEM). | 3 |
| MMDRS10 | E-mail Marketing and Affiliate Networks. | 3 |
| MMDRS11 | Internet Market Researchers and Business Analysis. | 3 |
| MMDRS12 | Web Analytics and Advertising Dashboard | 3 |
| MMDRS13 | Digital Marketing Plan Workshop | 5 |
| MMDRS14 | Final Project | 6 |
Admission process
- Provide your details.
- Search and prepare documentation.
- Schedule an appointment with your advisor.
- Present yourself to the academic interview.
- Make the registration.
- Make the payment.
- Attend your first day of school.
¿Deseas más información?
Contactos: (919) 4026938 / (506) 71576645
posgradosinternacionales@uisil.ac.cr
globallearning@uisil.ac.cr
