Language: EN

Master in Digital Marketing and Social Media


  • Understand the new Internet market, as well as analyze and monitor each action and measure the real impact of each campaign or marketing plan.
  • Identify the best uses and practices in social networks and Web 2.0.
  • Develop the uses of digital marketing and social networks to convey a positive business image, digital reputation.
  • Integrate search engines, mailing, mobile marketing and video marketing in the company's strategy as a dynamic axis of innovation.

 Benefits and Advantages

  • The only official Master's program in Digital Marketing and Social Networks in Panama and the region
  • The highest academic level in Panama and the region.
  • Taught entirely in Spanish and 100% online, for professionals and executives with a practical and applied approach.
  • Expert professors with high academic credentials and extensive professional experience, leading digital projects in Europe, America and around the world.


Duration: 1 year and 2 months

Start Date: March, October.

Financing system: It adheres to the payment guidelines of the UISIL Financial Management, payments are made quarterly, cancels 30% of tuition and enrollment the first month and 70% of the remaining tuition is divided into the following months.

Modality: Virtual synchronous.

Entry requirements

  • Application for admission.
  • Resume in Spanish or English.
  • Copy of the University Degree.
  • Two letters of recommendation.
  • Copy of ID or passport.
  • Certification of Academic Credits.
  • Photographs.
  • Interview with academic direction (face-to-face or by video conference).

 Graduation requirements

  • Approve with a grade equal to or greater than 8.1 all courses.
  • Comply with all the activities of the Digital Marketing Plan Workshop.
  • Do not owe any amount to the university.

Study Plan

CódigoNombre del cursoCréditos
MMDRS01Fundamentals of Digital Marketing and Web 2.0.3
MMDRS02Corporate Web Development.3
MMDRS04Web Optimization: Search Engine Optimization (SEO).3
MMDRS05Planning, strategies and tools in social media.3
MMDRS06Social Media 1.3
MMDRS07Social Media 2.3
MMDRS08Other virtual media 2.0: video marketing, gamification, QR, Augmented Reality and Mobile Marketing.3
MMDRS09Online Advertising in Biuscadores (SEM).3
MMDRS10E-mail Marketing and Affiliate Networks.3
MMDRS11Internet Market Researchers and Business Analysis.3
MMDRS12Web Analytics and Advertising Dashboard3
MMDRS13Digital Marketing Plan Workshop5
MMDRS14Final Project6

 Admission process

  1. Provide your details.
  2. Search and prepare documentation.
  3. Schedule an appointment with your advisor.
  4. Present yourself to the academic interview.
  5. Make the registration.
  6. Make the payment.
  7. Attend your first day of school.

¿Deseas más información?

Contactos: (919) 4026938 / (506) 87481521

Who we are?

Global Learning is the internationalization department of the Universidad Internacional San Isidro Labrador, which has been training professionals for more than 25 years.

Contact Us

You can contact us through our contact form or through our channels

We are esential Costa Ria