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Professional Master's Degree in Business Marketing


The Business Marketing program, for the level of Professional Master's Degree at the San Isidro Labrador International University, is oriented to academic, investigative and axiological excellence, in the training of competent professionals for the construction and development of knowledge and strategies in the field of marketing, as well as the implementation, development, management and maintenance of organizational and managerial systems for business marketing with ethical values,  from the perspective of leadership, responsibility and socio-economic development.

Duration: 4 semesters


The general objective of the Master's Degree in Business Marketing is to offer a comprehensive, highly qualified and relevant university professional training in relation to the socio-culture, development and socio-economic needs of the country and in congruence with the international demands of the economy and development, which allows to have integral professionals specialized at the Master's level in the area of Business Marketing,  as an essential support in the administrative, operational, research, and productive management of goods and services of companies and public or private, small, medium and large organizations and of all economic sectors in which production transits.

 Study Plan

Fundamental Marketing Concepts
Knowledge and Analysis of the Business Environment
Statistics Applied to Marketing
National Organizations and Legislation Applied to Business and Marketing
Business Strategy and Strategic Marketing
Modern Marketing Profiles
Strategic Marketing Management
Market Research
Business Sales Management
Project Formulation and Evaluation
The Psychological Dimensions of Consumer Behavior
Elaboration and Management of the Marketing Plan
International Trade Organizations and Legislation
Communication, Public Relations and Advertising
International Trade and Marketing
Professional Marketing Ethics
Final Graduation Project

Entry requirements

  • The Professional Master's Degree in Business Marketing will have as its target population, mainly, professionals with academic training in the areas of Business Administration, Hotel or Tourism Administration, Accounting, Finance, Auditing, Business Administration, Management and International Trade. The applicant must possess at least the academic degree of Bachelor, bachelor's or master's degree in the indicated careers of a University duly recognized by the state, as stipulated by CONESUP. In the case of degrees obtained abroad, they must be matched by CONARE.
  • ("Those interested who do not have these areas of academic training, may enroll in the Master's degree, as long as they have enrolled, completed and approved in full the leveling courses, as an initial requirement for admission to the Professional Master's Degree in Business Marketing. Not so parallel to the courses of the curriculum.)
  • Copy of national card, resident card or valid passport and in good condition.
  • Copy of the bachelor's degree in Secondary Education or its equivalent, approved by the Ministry of Public Education.
  • Curriculum vitae of the applicant.
  • 2 recent photographs, passport size.
  • Degrees obtained abroad must be duly translated into Spanish (official translation).

Graduation Requirements

  • Have passed all the courses of the curriculum.
  • Language certification or take English.
  • Have cancelled all financial obligations to the University


Specialized article$246
Revalidation of CR degress$200
Apostilled documentation$300
Graduation right$320

For more Information!

Global Learning: (919) 4026938 / (506) 87481521

Who we are?

Global Learning is the internationalization department of the Universidad Internacional San Isidro Labrador, which has been training professionals for more than 25 years.

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